Aught to be Drag

Supporting the AIDS Committee of Toronto, Aught to be Drag was a drag show hosted on March 29th, 2023.

Raising almost $ 5,000 for the charity, the show was a massive success for all the right reasons, from raising awareness about HIV and its prevention to supporting the LGBTQ++ community. Below are some snippets of the published social media work I was fortunate to do during the promotional months of the event.

Historic Tuesdays

Educating our Instagram community about the history of the LGBTQ++ community, Historic Tuesday helped us to reach the right audience.

Leveraging the right timing!

As RuPaul's drag show was aired right during our promotions, the post was a curation of some iconic looks served at the show.

Official Charity Announcement

As we finalized our charity, this brought more credibility to our Instagram and attracted genuine audience, interested in our event.

Positive Reminders

Alongside Historic Tuesday, Positive Reminders were another filler posts while we created content for our event.

A guide to the first-timers!

As many of the followers were new to the Drag world, this post was curated to promote healthy behaviour at Aught to be Drag.

Tickets are out!

Announcing our ticket availability to our Instagram community.

Introducing our Drag Queens.

The image you see above is the story put hours before we introduced our very first Drag Queen to the audience.

A sweet shout-out to our sponsors

A token of love for those who helped us make Aught to be Drag possible.

Dropping easter-eggs for our raffle prizes.

As we had some amazing prizes including a great piece of art, we had to drop a post to show it to our amazing audience!

We were serving free beers!

A last-minute post, as we decided to serve free beers to our attendees, and to encourage last-minute ticket purchases.

The Final Poster

The final poster showcases all our sponsors. This was seen on the walls of Buddies in Bad Times theatre on March 29th, 2023.

It's a wrap!

After a sold-out event, bidding goodbye to Aught to be Drag with snippets of the event in this reel.

GURSIMRAN KAUR